What information is presented prominently in a tombstone ad?

In a tombstone advertisement, the information presented prominently includes the syndicate manager(s) in bold print. Tombstone ads are used in the context of new security offerings and serve to communicate the basic details of the offering to potential investors. They typically outline the nature of the offering, the type of security being issued, and crucially, they highlight the names of the lead underwriters involved, making this information easily recognizable.

This emphasis on the syndicate manager(s) allows investors to see which firms are responsible for underwriting the new issue, which can influence their perception of the offering's credibility and the strength of the sponsor. The presentation of this information in bold ensures that it stands out to readers, allowing them to quickly assess who the underwriters are, which is critical when considering the potential risks and liabilities associated with the investment.

While details such as underwriter fees, offering prices, and projected returns may be included in a tombstone ad, they are generally not emphasized in the same prominent way as the syndicate manager(s).